Tourist Puglia extends more and more its season over the summer and offers an autumn 2018 and a winter / spring 2019 full of new experiences concerning culture, nature and food.
“It’s a nice moment for Puglia – said the Regional Councilor for Tourism and Cultural Industry, Loredana Capone during the presentation, at the Fiera del Levante, of the new tender still in progress InPuglia365 – Culture, Nature, Taste -. The tourism industry confirms its role as an important engine of the Puglia economy. In these years we have grown a lot and we have done a great team work that today is finally starting to bear fruit, despite the catchphrase on this summer’s data: in the first 7 months of 2018 Puglia is positively positioned on foreign markets: + 10% of arrivals and presences. And in the first three months emerges an acceleration of Puglia towards the deseasonalization: + 15% of total presences in March and + 26% of foreign presences (The Netherlands, Poland, USA, France, Belgium, Spain, United Kingdom, Germany, Austria and Latvia, and then Canada, United States and Brazil). In 2017, data from the Bank of Italy, tourism became for the first time the driving force of Puglia while according to Unioncamere the number of tourism employees grew by 16 percent in the first seven months of 2018.
And it’s not just a question of numbers but of everything that moves them, that is a region that has chosen to go beyond the popularity of a brand to invest in services, quality and structures. To be more and more ready to measure ourselves with the tastes of the different tourism that our territories are able to attract, each with its own peculiarities.
The investment in quality is our current turning point, this year working on the product; next year will be the year of destination. In this sense, the Inpuglia365 call for proposals focuses on quality services and the identity of the Apulian territories, on their ability to express a uniqueness, on the emotional experience to be offered to the tourist who must feel to all effects “citizen” of the place that it hosts it, even if only for a short time. And the next call for proposals that we will make after the spring of 2019 will be even more significant in designing transversal themed itineraries throughout Puglia. But with the improvement of quality we are not aiming only with calls that are financial support for those who invest. We really aim at the determination of the whole region, both public and private, to improve their welcome “.
The call is aimed at tour operators from Puglia to plan free activities from October 2018 to May 2019, with the aim of lengthening the season of tourist flows over the summer, focusing on international tourism.
Routes of use and knowledge, sports and hiking activities; guided visits to places of historical-artistic-cultural interest; practice and knowledge laboratories; extraordinary opening and organized enjoyment of interesting places in terms of tourism and culture; innovative cultural and artistic activities, characterized by the encounter between authenticity, genuineness and creativity.
These are some of the activities that will be fielded for free thanks to the Pugliapromozione notice. Coming to Puglia on weekends from 29 October 2018 to 31 May 2019 will therefore be even more interesting and rich in experiences related to food and wine, culture and slow tourism. The goal is also to increase awareness of the experience, the unrepeatability of authentic places, stimulate responsible behavior towards the territory, fully enjoying the tourist experience in Puglia as a life experience.
In this edition of InPuglia365 also a focus on Matera 2019 which is an important opportunity for tourism promotion of the territory of Puglia, also by virtue of the territorial continuity between the two regions.
On the progress of the Strategic Plan of Tourism, Luca Scandale, responsible for the strategic tourism plan, has focused on what emerged from the last meetings held last April with institutions, tour operators and interlocutors from Puglia: « The over 500 Apulian mayors, representatives of the institutions and operators of the tourism industry encountered in 6 educational farms have allowed us to listen and share the different points of view and create new strategies for integrated and participated tourism development. The products of greatest interest to the operators are precisely those on which we are, art and culture and food and wine, while in the first place among the needs have emerged internal links and the creation of networks “.
Nineteenth-century palace located in the center of Ostuni. Renovated respecting the original style.